It's great to see winter ads that actually evoke a wintery mood. In my opinion, this is one of the best ads of the season. I didn't even notice Sonia Rykiel's sweater dresses on the runway, but seeing them on Iekeliene and Irina amidst a blanket of white snow, they just come alive to me. Aren't those hats amazing too?
Here's a behind-the-scenes look at the campaign. Looks like it was a lot of fun to shoot!